Alexa rank is an essential term that helps to understand the real-time data of your website. Use tools such as Semrush, Ahrefs and Similarweb to analyze data and benchmark against competitors. Ahrefs rank is their version of Alexa rank. Ahrefs Rank. Keyword Generator: The keyword generator of Ahrefs is one of the best free keyword research tools out there. 95%), Yahoo (2. See your Google Search Console data directly in Ahrefs. In fact, these 17 techniques helped grow my site’s organic traffic by 28. Once you have a strong plan for your e-commerce business, it’s time to choose a name and fill out all the legal forms to make it legit. Enter your target keyword, add your website, and choose your target location. In this comprehensive guide, we will provide you with helpful tactics to maximize your Alexa Rankings while ensuring that all content is up-to-date and captivating. Alexa rank is a measure/scale of a website’s popularity. 1) Ahrefs (Paid) Ahrefs is a leading SEO suite that offers a collection of SEO tools to boost the SEO of any domain. 3. Ahrefs is a well-established digital marketing and SEO company with a team of over 300 people. For example, they have a “Visibility” score. You can optimize your site more effectively when you have a better understanding of the keywords for which you are recognized as an authority. By monitoring and improving your Ahrefs Rank, you can increase your chances of ranking well in search engines and driving organic traffic to your website. 2. 2. Sayangnya, jika kamu ingin mengakses. e. Regardless, optimizing your website for a lower Alexa Rank will increase its traffic and, therefore, help it succeed in its respective market. 3. The data can be used to aid keyword research, link building, content marketing, competitive research, website audits and rank tracking. Domain rating shows. The very first thing you should do to calculate your website’s worth is create a spreadsheet, which includes your profit and loss, add-backs, and net profit. Forums . Pages with lots of backlinks rank above pages that don’t have as many backlinks. Com with an Alexa rank of 502. If a domain ranks high in a specific country, this is. The highest mark represents a site’s best ability to rank better. Among crores of websites. It allows you to see changes in your SERP positions right from our web interface as well as via regular email reports. If a user puts a website into Ahref's Site Explorer, then he can check its UR. Best for local search traffic: SE Ranking. Updated over a week ago Ahrefs Rank (AR) ranks all the websites in our database in order, by the size and quality of their dofollow referring domains — basically, by their DR . I can Increase Domain Rating of any website or Blog Upto 50+ in a very short time. If you want to see search volumes and metrics for an existing list of keywords, click “Get search volume and forecasts. How to add keywords onto Rank Tracker for an existing project. The goal of creating SEO content is to rank high on Google. Increase your Alexa Rank and boost your Alexa website traffic - See how to improve your Alexa Web Ranking - Buy Alexa Web TrafficOn the menu bar, click “Tools and settings” > “Planning” > “Keyword Planner. Set up a project for your website, paste a bunch of keywords you want to track your rankings for, and you’re good. Use internal linking to improve the ‘authority’ of important pages. #12: Find Keywords AND Topics with High Traffic Potential. Our technique is still a secret yet, but extremely fruitful when it comes. Similar to search engines like Google, Ahrefs has an index—a list of websites on the web—that ranks the crawled websites based on their popularity in terms of links. Step #6: Find Even. In reality, there are billions of keywords, and. Let’s see which one is the best. Go to Rank Tracker and click Notifications under Settings menu: Emails can be sent weekly or monthly. Enhance your profit by using domain analysis tools, which will help you look into all the PPC/SEO competition and check the most valuable keywords. Its Keyword Explorer provides detailed information on keyword difficulty, search volume, and click. MonsterInsights + Google Search Console. Google Keyword Planner is widely regarded as the best source of keyword search volume data, as it comes directly from Google itself. 2. The new Ahrefs’ Rank Tracker was rolled out last week, and here’s a quick overview of what makes it so awesome: 1. The closer you are to 100, the stronger your backlink profile. The site with the highest combination of visitors and pageviews over the past 3 months is ranked #1. The reliability and accuracy make. Ahrefs will start tracking data and will send you regular updates. 4. As you just learned, Ahrefs can be off by a rather considerable. All rights reserved. Submit your website with these steps. Semrush – No special discount, but you can get a 16% discount on an annual subscription. Most of the time direct advertisers contact blog owners which got good alexa rank even if they are less popular. Before we hit our top 10 ranking factors, let’s make sure we’re all on the same page about monitoring and tracking ranking. Find topics with search traffic potential. I can Increase Domain Rating of any website or Blog Upto 50+ in a very short time. New project setup is easy. Final thoughts. With a list of keywords to target, it’s time to create content. In the second left sidebar that now appears, click “Parent Topics. It also evaluates the impact of textual content on external optimization, that is, on the increase in link mass and on increasing the authority level of the domain. Post regularly and keep up with the latest trends on the web. Using Ahrefs’ data to plan our content strategy helped us increase visits to our blog by over 200% compared to the previous year. Ahrefs Rank (AR) ranks all the websites in our database in order, by the size and quality of their dofollow referring domains — basically, by their DR . If you open a same page several times during a day, system will count it as a single view. In this article, I’ll go through three tools you’ll need to get both jobs done (and even a bit more). Organic traffic performance—See what keywords your competitors are ranking for and which pages bring the most search engine traffic. Boost your click-through rate with a compelling title. Business Directory Niche: General. Here are the need-to-know steps for conducting an SEO audit. Not just that, one of the two most significant ranking variables is the number of backlinks. It helps in so try increasing your average page view. The. Benefits. Another option to guarantee ongoing rank increase and give Alexa more precise information for its calculations is to certify your Alexa rank. SimilarWeb. Here’s why: You rank better than position one – As featured snippets sit in “position zero,” above the main organic search results; You control a bigger chunk of search real estate – As featured snippets are bigger than standard blue links, you’ll get more eyeballs on your content; Being quoted by Google implies legitimacy – If Google’s. Ahrefs Link Intersect. If The Traffic of My Website Goes Up In A Particular Day, Then My Ranking Will Also Automatically Improve. Here are a few examples: Increase organic search visibility in the U. As mobile traffic continues to grow, mobile-first indexing also continues to remain important to ensure that your website is fully optimized for mobile devices:. Apparently, Speed is also an indicator in increasing Alexa rank. Best for checking website traffic of competitors: SimilarWeb. Most websites have many keyword rankings because they rank for many search terms across various pages. Semrush is a marketing toolkit that covers multiple areas, such as content marketing, market research, advertising, social media, and of course, SEO. It is measured on a logarithmic scale from 0 to 100, with the latter being the strongest. Customer Lifetime Value (CLV) Share of Voice (SOV) Brand awareness. Key takeaways. So, a better goal than “get more traffic” would be to “rank in the top 3 for [high-value keyword] in 6 months. strategies, and tools you need to increase the digital footprint of your business and get more local customers. Most rank trackers, including Ahrefs Rank Tracker, will place strict limits on how many keywords you can add. 27th Jul 2023 Discover the power of enhancing your website’s visibility and recognition in just a few basic steps by optimizing its Alexa Rank. Domain Rating (DR) is an Ahrefs metric that shows the relative strength of a website’s backlink profile. Put Alexa widget on your website. It is a useful tool to measure your website against your competitor. Ahrefs. You can imagine sites that people frequent such as Amazon, Facebook or a search engine have a strong Alexa rank due to the volume of people. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. Both Ahrefs and Semrush have rank tracking tools. $ 34. All search engines focus on content quality and quantity to rank on SERPs. If you want to increase domain rating for your website, you cannot afford to be confused. It will also increase your chances of people with the Alexa toolbar visiting, resulting in a higher rank. Increasing Ahrefs' DR Metric. 3. Ahrefs Rank. Domain rating shows. 1. While the actual numbers for this site are quite steady, the Alexa rank keeps jumping up and down. There are two ways to. The keyword research feature in Ahrefs not only determines the difficulty of ranking for a given keyword but also tells you how many. Refresh pages with outdated information. I am facing increasing in alexa ranking of my website regularly. ” “Rank tracker compares the positions of a site on Google’s search results for specific keywords. Wri en by: Blend Berisha. Therefore, if you want to test an SEO tool before using it, Semrush is a better option than Ahrefs. Short Definition: Alexa rank is a global ranking system that ranks millions of websites in order of popularity. Berikutnya adalah Ahrefs. It is a useful tool to measure your website against your competitor. Ahrefs Rank Checker provides comprehensive backlink data, such as referring domains, anchor text, andthe authority of linking pages. Ahrefs Page Ranking. 16 Min Read 0 Category: Reviews Most website owners think that the success of a website depends on Google ranking. Coin a name and make the business legit. Step #5: Reduce Your Bounce Rate. Our BL’s will be indexed very quickly, and the link juice will start passing on to your website. The best way to rank high on search engines like Google or Alexa is with quality content. Let’s look at how our content strategy works. Here is how I did it. Here’s an easy way to do this: Paste your domain into Ahrefs’ Site Explorer Go to the Organic keywords report Filter for rankings in positions 2–10 See full list on shanebarker. It helps in so try increasing your average page view. He’s an organizer for several groups including the Raleigh SEO Meetup (the most successful SEO Meetup in the US), the Beer and SEO Meetup, the Raleigh SEO Conference, runs a Technical SEO Slack group, and. If it is the case that, up until now, you have not taken any conscious steps to increase your ranking, then you undoubtedly still have room to optimize the value and visibility of your. Use tools such as Semrush, Ahrefs and Similarweb to analyze data and benchmark against competitors. Content optimization is the process of improving aspects of content to increase its reach or make it more engaging. See all keyword rankings for any website or web page. Alexa: Provides detailed data on top 30 million sites by popularity. I want to know that Is any way through which our competitors effect our Alexa rank?Best of the Web. Create thorough content to rank for more keywords. The better your backlink profile quality (mostly meaning the quality and number of your referring domains), the higher your AR will be – and the higher your search engine rankings will be. How to add competitors on Ahrefs Rank Tracker. e. Learn the tips and tricks to boost Alexa Ranking of Your Blog or website in 30 days. This may eventually increase traffic and your rank. 3. 1K for the last 30 days, this means that the target has a total of approximately 26100 fewer organic keywords ranking in the top 100 than 30 days before. In the example above, you can see that 303 of our tracked keywords for our blog show featured snippets, yet we only rank. SEMRush vs Ahrefs AI Copywriting Tools Free Meme Generators Plagiarism Checker Tools Free. Many newbies are very excited to know Alexa Rank increasing secret. So, in this guide, we’ll keep things simple with eight tips to boost local rankings: Claim and optimize your Google Business Profile. 1. 8x more backlinks than positions #2-#10. Ahrefs crawls the web, stores tons of data and makes it easily accessible via a simple user interface. Therefore, the websites with the best Alexa rank have a ranking of 1. Depending on whether your total tracked keywords exceeds your current subscription limits. Ahrefs DR is based on the number and quality of. Just input or import a list of keywords, add multiple countries per keyword and tell us your competitors’ URLs. Keep running through the process above to continually increase your website authority and improve SEO. Ahrefs’ Rank Tracker just got even better! Back in August 2017 , we released a brand new super-visual and feature-rich version of our Rank Tracker tool. Outgoing links report with link highlighter and broken link. You have to register for a premium account to get access to the Rank Tracker tool. Step #1: Improve Your On-Site SEO. Alexa is a company that provides web traffic data, including rankings and other statistics about the use of websites. It grades the performance of your website in comparison to the million most popular websites online. There is no free option available to find your Ahrefs Rank. The title tag is one of the first things a searcher sees (alongside the meta description): Making the title tag attractive can entice them to choose your page over the others on the SERPs. If your average page view per visitor is good, then it will increase your Alexa rank. 4. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Also, Ahrefs offers a 7-day trial for $7, which makes it an affordable option for those who want to try it out before committing to a subscription. It comes with different tools such as website explorer, keyword explorer, rank tracker, content explorer, and site audit. Search volumes aren’t very accurate. Increase Alexa rankings – The Ultimate, Step-by-step Guide August 23, 2019 Guides, SEO Basics In this article, we will be talking about how you can increase. Research keywords, track site rankings, etc. Add alexa widget in your footer section for huge alexa ranking. New project setup is easy. Organic traffic performance—See what keywords your competitors are ranking for and which pages bring the most search engine traffic. If your content covers more relevant subtopics, it’ll likely rank for more search queries and get more traffic. When you factor in all platforms, including mobile and tablet users, Google’s search market advantage reaches a whopping 93% of all online searches. Then click "Add keywords". The search engine giant can now tell easily whether your link is built “naturally,” with the intention to increase value to web users, or “unnaturally,” with the sole intention of increasing your rank. 1. Speed (Page Load) Try clicking on your Alexa toolbar, in addition to rank, there will be data about the page speed of the website you are currently opening. This highly effective tool is used by. Add competitors to your project to keep an eye on them. 11%. Improve Your Website Loading Speed. An Alexa ranking, in short, is a representative metric. Period. If no measures have been taken to improve this index before, it is never too late to optimize the value and visibility of a. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Then, hit “Check rankings. Therefore, you should increase traffic to your blog if you want it to have a good Alexa rank. Join Ahrefs – we're a. This makes the site receiving the backlink more famous and its ranking may increase. This will show you keywords where you’re ranking below your competitors. We track the most popular ones and that is about 120 Million keywords for the US only. Domain Rating is a ranking metric developed by Ahrefs, that predicts how many backlinks your website has. Alexa. 6%), Yandex (1. One important way to increase and maintain your Alexa rank is to keep your website active. And if you integrate elements of blogging on the page, a good position can also bring an increase in backlinks,. When relevant sites link back to your site, it provides useful context for Google or other search engines to use when ranking their sites. Ahrefs also features a rank tracking tool and a site explorer. The main factor of increasing traffic is keyword analysis or keyword distribution, so they offer a PPC and SEO competitor analysis report. Enhance your profit by using domain analysis tools, which will help you look into all the PPC/SEO competition and check the most valuable keywords. Com has the Ahrefs rank. 1. Write about Alexa and post in your blog. See SERP features Hit the “SERP features” tab to see the percentage of SERP features that you currently rank for across all tracked keywords. Here are a few quick ways to create new content that will help you increase your Alexa rankings: . So although DA is arguably the most widely used authority metric in the SEO industry, it is by no means the absolute truth of ranking potential. Update Your Site Regularly. At most recent count, the following web crawling stats relate to the three “databases of the web” in question: Ahrefs: 5 billion web pages crawled a day. Alexa traffic rank, unlike PR, has no. Your site's ranking on Google will improve after using my services. 3. 3. The number of links that go through to your site, the higher the CF is, and the. AccuRanker. Check whether the presence and. 5) Use traffic exchanges or buy paid advertising. Overall, the keyword research tools of Semrush and Ahrefs are very similar in terms of what they provide. Pages with lots of backlinks rank above pages that don’t have as many backlinks. Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. It involves such techniques as aligning content with search intent, adding missing subtopics, and showing how your product/service can solve users’ problems. – Christian Illerup, TrustPilot. If you will get more traffic daily then it will definitely improve your Alexa rank. Note that creating more links to random pages will not always help in increasing the rankings. Please note that the price for this feature will be different for each subscription plan: You can also check this. Your content should focus on your core audience, which can help you increase organic traffic and rank higher on SERP results. Best free way to check Google rankings for any site: Semrush. Use internal linking to improve the ‘authority’ of important pages. Ahrefs is a powerful tool for reviewing and building site backlinks. Ahrefs Ranking (100 percent Guaranteed) Fast delivery, high-quality links, and guaranteed results. Domain Authority is based on data from our Link Explorer web index and uses. Try saying, "Alexa, help me get started. Note: Please, mind that Ahrefs Rank (AR) is based on Domain Rating (DR), so reasons for decline of DR explained above apply to those of AR decline respectively. In other words, 3. 3. Join an Alexa-boosting program. Regularly monitor competitor traffic, adapt marketing strategies & invest in continuous improvement for staying ahead of the competition. As stated on the extension download page, “as you browse with the Alexa extension, you’re helping to make the Web a better place for everybody by contributing. Thorough content is high quality content. Alexa Traffic Rank, etc. The most important and effective way to increase Alexa Rank is to increase the traffic to your website. Additionally, optimize your content for relevant keywords and work on improving your website's. Here's why it's important: Comprehensive Analysis: Ahrefs provides in-depth insights into your website's performance, including keyword rankings, backlinks, and competitors. From the basics like rank tracking to the pro-level backlink insights Ahrefs allows us to be more efficient and more. Alexa’s ranking algorithm analyses a website and calculates the visit frequency of individuals. The main factor of increasing traffic is keyword analysis or keyword distribution, so they offer a PPC and SEO competitor analysis report. So we have calculated what % of pages in our sample ranked at the top for one keyword, two keywords, three keywords, etc. By looking at this graph, you might think that, on average, it takes a page anywhere from 2-6 months to rank in Google’s Top10. It turns out that ranking for 2-3 keywords with over 1,000 searches per month is quite common. (i) tumblr. I will increase the AHREFS DR of your domain. Domain rating is a crucial SEO metric developed by Ahrefs to assess a website's authority and strength. 3/ See keywords that bring you traffic. Today we will discuss how you can improve your alexa rank quickly, As you know Alexa Rank is the big factor when it comes to sell direct advertisement right from your blog. There are a few fundamentals you need to have mastered before working towards increasing your site’s DA score. Encourage visitors to stay longer – unique content, optimized UX, and page interactions. Vlog #8: Competitor Analysis. How to Monitor. If you were looking for alternative sites like Alexa, we have compiled a list of alternatives that offer similar website ranking data and traffic trends. Alexa rank is an essential term that helps to understand the real-time data of your website. Alexa Rank: 52. Alt Text. ”. This can increase user engagement and improve your Ahrefs DR. That’s a really great way to measure progress on keywords for your site. If you are a WordPress user, you can use the open external links in a new window plugin. Ahrefs SEO Toolbar is a free extension for Chrome and Firefox that provides valuable SEO data about the pages and websites you visit. 1 Content 3. Here’s an example of what that may look like: You create a column for your revenue, then columns for each month. SemRush Authority Score: 49. To check the Alexa Traffic Rank of a website, follow these steps: Go to Alexa Rank Checker. Here are the results of Semrush vs Ahrefs in rank tracking. Fill in the form and choose whether you want to submit your site as a free or premium listing. ” This goal is specific and relevant because ranking for [high value keyword] will increase revenue. Ahrefs will start tracking data and will send you regular updates. Paid traffic performance—Learn whether your competitors are doing paid search advertising and. I will increase Ahrefs Domain Rating /Ahrefs DR up to 760 by using completely white hat approaches. Use Ahrefs Rank Instead Of Alexa Rank. Quantity and quality of leads. TAT: 30 days. 95%), Yahoo (2. Track websites' positions with keyword rank tracker, in mobile and desktop search results. We also show you the. As of 2020, google. Alexa rank is essentially a kind of ranking in the global Internet, which indirectly estimates the attendance of each resource and assigns a specific value, which ranges from one billion to one. Click "Add Keywords". Some of the free backlink checker tools are mentioned below: 1. Alexa ranking depends, to a large extent, on the traffic coming to your blog or website. 80,00 $. November 8, 2023 19 min read. The DA score ranges from 1 to 100. It is more of an all-in-one tool than some others on our alternatives list, but it still has good rank tracking features. Step #4: Match Your Content to Search Intent. Bloggers love to know about different ways of increasing their Alexa rank. Just input or import a list of keywords, add multiple countries per keyword and tell us your competitors’ URLs. 11% of all clicks for our tracked keywords land on Ahrefs. This data comes from our database of ~500 million keywords (updated monthly). In the example above, you can see that 303 of our tracked keywords for our blog show featured snippets, yet we only rank. From the basics like rank tracking to the pro-level backlink insights Ahrefs allows us to be more efficient and more effective SEOs. Ahrefs has been the number one tool in our SEO tool belt for many years. Domain Rating is a ranking metric developed by Ahrefs, that predicts how many backlinks your website has. It is considered a single visit if a user visits a website more than once on the same day. Add additional location (s) if needed (by default locations you are already tracking your keywords for will be shown here), then select or key in your keywords whilst separating each keyword with a comma. Clicks: The average monthly number of clicks on the search results that people make while searching for the target keyword. You can check your. This Rank tracker is based out of New Zealand, and the free plan lets you track 10 keywords for free (forever). It’s measurable because you can track keyword rankings with any good rank tracking tool, such as Ahrefs’ Rank Tracker. In this comprehensive guide, we will. Ahrefs is a well-established digital marketing and SEO company with a team of over 300 people. com, a website that provides commercial web traffic data and analytics. Software like rankboostup and UpMyRank send tons of traffic. Ahrefs DR is a Domain Authority metric so Increasing Ahrefs Domain Rating is very important to achieve high Google Rankings. Scale your efforts. Focus on writing content on your own; the content must be unique and detailed. For doing this, you can choose different methods; for instance, based on SEO and otherwise. With the closure of Alexa, a very popular Alexa ranking alternative among SEO experts is Ahrefs. Deliver A Great Page Experience. Most accurate Google web traffic data: Google Analytics. Reclaim lost links. Right now, you’re reading the Ahrefs Blog. This is best way to promote and increase alexa ranking. (Image source: Ahrefs) Trying to avoid negative SEO? This next tool in our list might be perfect for you. Connect your Google Search Console to switch your Dashboard mode between Ahrefs data & GSC data. Rank Tracker lets you monitor your Google rankings on desktop and mobile across 190 countries. Today, your page ranks #3; a day later, it ranks #4. Create an eye-catching thumbnail. Head over to the website, click on “Add Your Directory” in the top navigation. In this tutorial, you’ll learn how to use our latest version of our Google rank checker tool a. These include: Nail the SEO basics. 6K; Ahrefs Domain Rating: 52. 2. I used Ahrefs to find the top-ranking pages for my selected keywords. You can deceive Alexa into believing that different people are browsing your website by visiting it repeatedly from various IP addresses. SEO matters for both Google search engine ranking as well as your domain authority, so make sure that you optimize all on-page code, including your title tags,. Ahrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. (Alexa Ranking) – Ranking of pages that provide backlinks based on Alexa. Open external links in new tabs. Among SEO practitioners, it’s easy to get confused among these three terms. 68M Traffic. Be sure to state this upfront so you will increase the chances for inclusion. My aim here isn’t to list everything Ahrefs can do. The lower your Ahrefs Rank, the more authoritative your website is considered. 3. Domain rating. All search engines focus on content quality and quantity to rank on SERPs. What is the Alexa Rank exactly? Broadly speaking, the Alexa ranking consists of a representative measurement system that classifies the performance of a web page in relation to the million most popular pages on the web. A very old but still very effective technique, Link Exchange can be very fruitful in order to boost your Page Rank. The SEO techniques below all help you do one or more of those things. It would be: PageRank for a page = (0. Its purpose is to boost the “authority” of your pages in the eyes of Google so that these pages rank higher and bring more search traffic. Check Domain Authority With Moz. Opening external links in new tabs can reduce website bounce rates. If We Pay Alexa Then Our Rank Can Be Better. The more visitors a site receives, the higher it. Get featured on local list posts. This selection of free SEO tools will help you with various SEO tasks, such as keyword research, on-page SEO, link building, and more. Many people try to improve their rank by increasing the natural anchor text distribution. The DA score ranges from 1 to 100. This widget includes your Global Alexa. Ahrefs plays a vital role in improving your website ranking. AR ranks websites in the Ahrefs database by the size and quality of their backlinks, while Domain Rating shows the strength of a website’s backlink. It grades the performance of your website in comparison to the million most popular websites online. These stats about ranking on Google may surprise you. He also co-wrote the SEO Book For Beginners by Ahrefs and was the Technical Review Editor for The Art of SEO 4th Edition. com has a Global Rank, Country Rank and Reach Rank of 5, while Bing. When you automate these tasks, you can. This ranking system is based on the unique daily visitors as well as average pageviews across a three-month period. Pick a plan that suits your needs, and we’ll see you on the other side. Then click "Add keywords". The Ahrefs’ suite of tools covers 16 different areas including backlink checker for alexa rank, rank checker website or ranking higher on. Serpfox. Mangools Comparison With Other SEO Tools Ahrefs and SEMrush are the two most mentioned Mangools competitors, while SpyFu also cuts in close. 4. See how much traffic your competitors are getting. This template allows you to keep track of your competitors and their ranking positions. Category Rank. Ahrefs crawls the web, stores tons of data and makes it easily accessible via a simple user interface. Get more clicks. 3. Outside of Ahrefs being a great source of search data, they’re one of my top tools due to them listening to users and constantly improving their tools.